Life Is…

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The “Life Is…” marketing campaign is an educational, uplifting message respecting human life. It’s about capturing the moments with special people in our lives and sharing them with the community.

Children create darling moments that let you know what life is all about. From spaghetti-covered faces to tubby-time games, these are the memories you wouldn’t trade for the world. And these are the moments that are meant to be shared.

In 2013, Dubuque County Right to Life launched the “Life Is…” campaign by inviting everyone in our community to send in their favorite photos of memorable moments in the lives of children they knew. Those photos were all given captions to match the pictures. Two favorites are “Life Is…Spaghetti” featuring a small child in her highchair with spaghetti all over her face and “Life Is…the Journey” with a photo of a little one strapped in his car seat ready to go.

Selected pictures and slogans have been placed on billboards, bumper stickers, tote bags, coffee mugs, and other fun items. The community loves it! Comments we’ve received include:

“What a positive approach to rid our city of Planned Parenthood!”

“How delightful! I was so excited to recognize [someone I know] on your billboard!”

Our “Life Is…” campaign has proven to be very successful. Each week brings new updates on how this campaign is touching people – and saving lives.

Now let the world see what life means to you by sending in an adorable photo of your child or depicting a special family moment for use in local ads and billboards. Simply email your photo to dcrtl@dcrtl.org with the subject line “Life Is…” and a short description of the subject. Please make sure there are no copyrights or professional photography associated with the photo. We’ll let you know if we decide to use your photo.

Get involved! Share your little bundle of joy with the world and help spread the message that life is precious.

I want to bring this campaign to my community!

Want to know how to promote a positive pro-life marketing campaign in your community? Read our brochure.

“My parents don’t use the computer much, but when their grandchild appeared in a ‘Life Is…’ ad, they learned to use email and Facebook – just to share the message!”

Even community members who are not necessarily pro-life have seen our positive approach and have begun to allow us to educate them. We are changing hearts and minds. We are saving lives and healing hurts.

“I was headed to Planned Parenthood for my abortion, but drove by one of your ‘Life Is…’ billboards. The mom holding her newborn so tenderly made me realize my baby deserves to be born. Life IS worth living. Thank you!”

You can do the same for your community! Take a look at our “Life Is…” kit and you’ll see how easily it can be implemented using our step-by-step instructions. Wouldn’t it be great to see “Life Is…” all across our nation? Together we can make a huge difference!

Once you decide to bring “Life Is…” to your community, feel free to contact us.

Sincerely for LIFE,

Ashley Stackis
Executive Director

Photo Gallery

Get in Touch

Of course, no matter which method you prefer, you can be assured that your contact with us will be treated with complete confidentiality.

If you send us an email, we will not respond to you unless you request us to. In most cases, questions that require no direct response are posted anonymously to our FAQ page.

Dubuque County Right To Life, Inc.

2205 Carter Road
Dubuque, Iowa 52001

M–F 9:00 a.m.–4:00 p.m.

563.556.5960
dcrtl@dcrtl.org